About
The Story
It started with a pile of wool and a very small child.
Fellas began as a kitchen table experiment — a parent trying to find a craft activity that was genuinely interesting, not just busy work. Wet felting turned out to be that thing.
There’s something about working with wool that slows kids down in the best way. The texture, the transformation, the little moment of “wait, I made that?” — it’s worth chasing.
Every Fellas kit is designed to be completable. Not in a dumbed-down way, but in a “you will actually finish this and feel proud” way.
What we believe
Make-able
Every kit is tested by real kids. If it’s frustrating to finish, we redesign it.
Tactile
Screens can wait. Wool, water, and friction can’t be simulated.
Honest
We use the materials we’d want for our own kids — merino wool, natural dyes, minimal packaging.
The making